An Epic Homecoming

Homecoming means so many different things for different folks, but when it comes to Bike Friday owner Harvey Cain, returning to Lake Forest College for the Homecoming football game means much more. Cain not only graduated from the school in 1952, he was born at the hospital on campus. Both his parents graduated from Lake […]

Reach for the Summit

BY RAZ A bicycle belongs on a pedestal as much as your backside belongs on a sofa. It might seem like a good idea, but it’s against its nature. I’ve thought about that a lot as I’d stroll past our Super Pro sitting in our Factory Showroom in Eugene. Don’t get me wrong. It looks […]

Making of: A photoshoot

You might be able to imagine what it’s like to roll out a new model in Oregon in the middle of winter. OK, if you can’t conjure it up in your mind, let me assist. I sat at my desk as rain pelted off the window for the who-knows-how-many straight day. Our first bike with […]