Creating a buzz
It’s the kind of moment that represents the true essence of Bike Friday.
It’s a day like any other.
Bodies shuffling in and out of the office.
Then Rob English appears from around the corner, rolling a Bike Friday into the room.
Our head designer simply slides it up against a pole, leans it just right, and disappears from the room without saying a word before anyone can really react.
And the buzz begins.
In a moment there are one, then two, then three, then four, individuals surrounding the bike.
“I like this …”
“What about the color?”
Much, much later, I get the chance to do a photo shoot with the new celebrity up in our makeshift studio.
Under the lights you get a whole different vibe.
Wondering what the reaction will be to a photo.
And how it differs from actually being there, in person, looking at it.
It was the first Select model out of production. With an emphasis on color.
The color debate raged.
Sky Blue Sparkle with red cable housing and red decals.
Some hated it.
Some didn’t mind.
Don’t think anyone fessed up to really loving it, although I was digging something about it.
But, it worked. It struck up conversations about colors.
OK, maybe they weren’t conversations as much as they were passionate arguments.
But color came to the forefront.
What do you think of our color offerings?
What’s the combo you can’t wait to order?
Let us know.