Many people do not know that our company name is not Bike Friday. That is the name of our bicycle product line. Our company name is Green Gear Cycling, Inc. We named ourselves this to remind us that we have a choice of how we use resources, in the decisions on what we produce and how we sell. It has helped us keep a small footprint, a very important attribute if you are trying not to step on the flowers.
Manufacturers are often associated with pollution and waste. Putting economic desires over the good of the communities in which they reside. Polluting the air and water, but more astoundingly, poisoning the people who work for them and buy from them. What happens to the generations that come after us? What kind of world will they inherit? As I write this, my daughter is just turning one. I've always felt that our actions should consider future generations, but now there is a sense of urgency that has suddenly become personal. We have seen the degradation of our region in our lifetime.
Green Gear/Bike Friday is trying to do its part to be a solution instead of part of the problem. We have made many choices over the years that could have had much different results if we didn't consciously decide on the benign.
Here is a short list of past projects in which the decision to reduce waste and toxicity were consciously made: