A funny thing happened when Bike Friday began selling high performance custom travel bicycles way back in 1992: The company couldnâ€™t put a price tag on its best marketing.
Thatâ€™s because the most effective spokespersons werenâ€™t marketing geniuses, or former world champions or even engineering experts. Nope. The best spokespersons were Bike Friday owners.
More than a decade later, that axiom still rings true. While most companies scramble to create a social media audience to listen to their gospel, Bike Friday benefits each day from the vast, vibrant worldwide community of owners who believe in us and our products. They have made us who we are today.
When veteran cycling journalist Raz, joined our team, he proposed we continue doing what we do best: Do things our way.
Razâ€™s pledge is this: His blog will be a honest and objective look inside Bike Friday with one goal in mind: Create the best cycling experience for you. If that happens on a Bike Friday, thatâ€™s great. If it doesnâ€™t happen on one of our bikes, thatâ€™s okay, too. Thatâ€™s just the way we do business.
Raz is former editor of VeloNews and bike.com. He created the weekly cycling column at The Orange County Register and has been an avid cyclist since childhood in Wisconsin.
When we started discussing a future together, one thing became obvious to Raz: Bike Friday is a unique company. As such, he refused to take the position of Director of Marketing. Instead, we created a new position for him: Guardian of the Message (although his official title is Special Projects Manager).