Creating a buzz

July 18, 2011

It’s the kind of moment that represents the true essence of Bike Friday.

It’s a day like any other.

Phones ringing.

People working.

Bodies shuffling in and out of the office.

Then Rob English appears from around the corner, rolling a Bike Friday into the room.

Our head designer simply slides it up against a pole, leans it just right, and disappears from the room without saying a word before anyone can really react.

And the buzz begins.

In a moment there are one, then two, then three, then four, individuals surrounding the bike.

“Oooh, check this out …”

“I like this …”

“Hmmm …”

“What about the color?”

Much, much later, I get the chance to do a photo shoot with the new celebrity up in our makeshift studio.

Under the lights you get a whole different vibe.

Wondering what the reaction will be to a photo.

And how it differs from actually being there, in person, looking at it.

It was the first Select model out of production. With an emphasis on color.

The color debate raged.

Sky Blue Sparkle with red cable housing and red decals.

Some hated it.

Some didn’t mind.

Don’t think anyone fessed up to really loving it, although I was digging something about it.

But, it worked. It struck up conversations about colors.

OK, maybe they weren’t conversations as much as they were passionate arguments.

But color came to the forefront.

What do you think of our color offerings?

What’s the combo you can’t wait to order?

Let us know.

 

Entry filed under: News from the Factory. Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , .

The power of reviews Making of: A photoshoot

4 Comments Add your own

  • 1. Steve Jones  |  July 19, 2011 at 6:58 am

    Bring back purple! ( You guys KNOW this already right?)

    Reply
  • 2. Todd  |  July 19, 2011 at 2:25 pm

    Ditto on the purple. Purple rules!

    Reply
  • 3. shannonhydar  |  July 21, 2011 at 5:53 pm

    YES, Please bring back the PURPLE before my custom Pocket Llama is RASPBERRY finalized in Autumn!
    …. “I’m just saying”

    Reply
  • 4. Steve Jones  |  August 1, 2011 at 3:03 am

    When news gets out that the new metallic electric purple with tiny little sparkly bits in the paint has arrived at Green Gear, i see a convoy of Llamas and Tikits slowly, purposefully moving towards the factory, all eager to be re-sprayed in the color they should have been the first time around, Best to just simplify things and set up a PURPLE production line! It’ll make things much easier in the long run.

    Reply

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